Privacy Policy

1. Introduction

Local Price Korea (the 'Company') values your privacy and complies with relevant laws including the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection. This Privacy Policy explains how we collect, use, and protect personal information when you use our Korean plastic surgery price comparison and consultation booking service (www.localpricekorea.com).

2. Information We Collect

Information You Provide

When you use our service and request consultations, we collect the following personal information:

• Name (Required)
• Email Address (Required)
• Date of Birth (Optional)
• Messenger IDs (KakaoTalk, Line, WeChat, WhatsApp, etc.) (Optional)

Automatically Collected Information

The following information may be automatically generated and collected during service use:

• IP Address
• Browser Type and Version
• Language Preference
• Cookie Information

3. How We Use Your Information

We use the collected personal information for the following purposes:

• Providing hospital consultation booking and connection services
• Notifying consultation progress and responding to inquiries
• Improving services and providing customized information
• Statistical analysis and understanding service usage patterns
• Complying with legal requirements and addressing terms of service violations

4. Sharing Your Information

We do not share your personal information with third parties except in the following cases:

• Partner Hospitals: When you request a consultation, we share minimal necessary information (name, contact details, consultation content) with the relevant hospital. We obtain your prior consent.
• Service Providers: We may share information with service providers necessary for operations, such as cloud hosting (AWS), email delivery, and chat services (Sendbird).
• Legal Requirements: We may disclose information when required by law or in response to lawful requests from authorities.

We do not sell your personal information or provide it to third parties for commercial purposes.

5. Use of Cookies

We use the following cookies to provide our services:

• preferred_lang: Language preference storage (valid for 1 year)
• session: Login session maintenance
• Google Analytics: Website usage statistics analysis

You can refuse cookies through your browser settings, but this may limit some service features.

6. Data Security

We implement technical and administrative safeguards including encryption, access control, and security programs to ensure the safety of personal information. However, we cannot guarantee absolute security of information transmitted over the internet, so please take care to protect your personal information, such as passwords.

7. Data Retention and Deletion

We delete personal information promptly after the purpose of collection is achieved. However, when required by relevant laws, we retain information for the specified period before deletion (e.g., transaction records retained for 5 years under E-Commerce Act).

8. Your Rights

You have the following rights at any time:

• Request access to your personal information
• Request correction or deletion of your personal information
• Request suspension of personal information processing
• Opt-out of marketing communications

9. Children's Privacy

We do not knowingly collect personal information from children under 14 years of age. If you are under 14, parental consent is required.

10. International Users

We process personal information in accordance with the laws of the Republic of Korea. If you use our service from outside Korea, your information may be transferred to South Korea.

11. Changes to This Privacy Policy

This policy may be updated to reflect changes in laws or our services. We will notify you of any changes through our website.

12. Contact Us

If you have any questions about our privacy practices, please contact us:

Email: privacy@localpricekorea.com
Address: Seoul, South Korea